HI THERE 👋
I'm Ben McCarthy, a UK-based senior copywriter with a decade of experience in adland, having worked both in-house and agency side during my time in the industry.
I believe good copywriting has the power to move people in the same way a rousing song, work of art or favourite meal can.
When done right, words can take us places others can't reach. Sometimes they can make us laugh or cry; other times they simply raise a faint smile. But they should always stir something within us.
I also believe in the power of a good idea – and for me, the best ones are usually so beautifully simple that they make others go, 'why didn't I think of that?'
PLUSES / MINUSES
+ Concepting (solo or in a team)
+ Short and long-form copy
+ Social copy
+ Web/digital copy
+ Print copy
+ Video scriptwriting
+ Radio scriptwriting
+ Brand/tone of voice development
+ Strapline/slogan writing
+ Creative direction
– Rubbish at maths (ironically)
AWARDS
🏆 The Drum Chip Shop Awards: 1x Chip (Creative Director), 1x Vinegar (Copywriter), 3x Finalist
🏆 The Majors: Winner, Major Creatives Challenge, Younited (EFL)
🏆 Digital Impact Awards: Highly Commended, Best Use of Digital in Tech & Telecomms, The Big Reveal (Vodafone)
🏆 Campaign Brand Film Awards: 2x Finalist, Best Internal Film & Best Animated Film, Mapping the Future (Vodafone)
🏆 Corporate Engagement Awards: Finalist, Best Internal Comms, Mapping the Future (Vodafone)
🏆 Loyalty Magazine Awards: Finalist, Best Loyalty Marketing Campaign, Unwrap What You Love (Vodafone)
🏆 One Minute Briefs: 2x Winner, 6x Finalist
CLIENTS
A smorgasbord of just some of the brands I've worked with: