Out-of-home campaign to announce the development company's new suite of homes in the heart of Kent. Targeting those who wanted to be in close proximity to London but without paying extortionate prices, our ads reinforced

all the benefits of the local Chatham area – from award-winning green spaces to peaceful views – while nodding to the fact it's just a train journey away from the big city.

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The campaign ran across multiple London Underground stations, including Charing Cross and Green Park.