Ben + NPSA =

Pitch-winning campaign to educate government officials, organisations and the wider public on the importance of digital security. Building on the insight that we all have an innate ability to know when something isn't right – which we coined 'digi-senses' – we took inspiration from comic books and graphic novels, developing a visual identity and tone of voice that felt completely fresh for the sector.

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Spanning OOH, social, digital and in-house material, our campaign was all about empowering the individual by encouraging everyone to develop and use this special set of senses in their daily lives.