Ben + Card Factory =

Creative platform to position the brand as the nation's celebration experts. Feeding into all through-the-line communications, our platform idea stemmed from a simple thought: that as the home of celebration, they see the entire world through a joyful lens. Not just viewing the things they sell as products, but the emotions and moments they spark.

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We also put the Card Factory mascot, Wakey, front and centre, using them as a shorthand for this celebratory outlook on life. They add their own charming annotations and commentary – which we coined 'Wakeyisms' – to all communications.