Integrated campaign to tease the launch of the brand's loyalty programme, VeryMe Rewards. Challenged to build excitement and awareness around the programme, we transformed the VeryMe logo into a CGI-rendered, neon sign – using that as the focal point of all our communications.

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Our cryptic 30-second film generated buzz across digital and social, while a suite of emails gradually revealed more of the sign and included treats to redeem through the app.