Pitch-winning platform idea to make the brand the go-to choice for car insurance. Aiming to shift attitudes from the moment of crisis to year-round consideration, we championed the pleasantly surprising moments that can happen when we're in the car. By leaning into the brighter side of driving, we showed how it takes Aviva to give people the confidence to embrace all the unexpected moments on the road – good or bad.

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The campaign launched across social and digital platforms, including YouTube bumpers, contextual display and in-app ads on Waze.