Ben + M&S =

Integrated campaign to redefine the brand's menswear offering. Executed across social, OOH, influencer activity and in-store POS, 'Sharp casual, casually solved' introduced a new term for how guys should dress – striking the perfect balance between cool and comfortable.

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We brought on board three famous faces – footballing legend Ian Wright, award-winning actor James Nelson-Joyce and influencer chef Tyler Butt – to front the campaign, showing how easy it is for men to solve all their outfitting dilemmas with M&S.