Winning entry for a brief set by Major Players and the English Football League (EFL), challenging creatives to create a brand identity and social-led campaign to promote positive mental health in football – at all levels of the game.

 

Our idea was to build a one-club mentality around the issue, tapping into the love of the game that bonds millions across the country.

We brought this to life on social with twists

on terrace chants, case studies from official ambassadors, and Instagram stickers to encourage UGC.