Integrated campaign to position the brand as the perfect meat-free addition to work lunchboxes. Built from the insight that Gosh! strikes an almost impossible balance between health and taste,

we wanted to show people's emotional response to the product in a way that was completely ownable to the brand.

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The campaign ran across YouTube pre-rolls,

social ads, digital billboards and sampling activity, with a collection of lunch recipes created in collaboration with the Gosh! head chef.